FordPass.co.uk Privacy Statement

Internet privacy policy

Ford Motor Company Limited ("Ford") respects the privacy of every individual who visits its Web Sites and any information collected about you will firstly be used to fulfil any service you might request and secondly improve how as a company we serve you. We do this by making appropriate use of the information.

This information will not be disclosed to anyone outside of the Ford Motor Company Group ¹, its affiliated or associated companies, its agencies, dealers or licensees, and other companies with which Ford has arranged services for your benefit and any assignees, transferees or replacements of the above referred parties. It will be treated in accordance with the legal provisions under English law concerning data protection and may be transferred to the USA or countries outside the EEA for the purpose of business administration.

You have the right as an individual to find out what information we hold about you and make corrections if necessary; you also have the right to ask us to not use the information. We will make all practical efforts to respect your wishes. However, certain legislation, especially related to safety issues or financial regulation (e.g. when dealing with Ford Credit) might prevent this.

If you have any specific questions that are not covered in the FAQ section please mail your enquiry to:

Ford Motor Company
PO Box 2318
GLASGOW
G33 9DD

1The Ford Motor Company Group, a company based in the United States of America, ("FMC") in the context of this Privacy Policy includes those companies where Ford owns at least 25% of the company.

Mobile and WAP privacy policy

Ford respects the privacy of every individual who visits its WAP Sites and any information collected about you will firstly be used to fulfil any service you might request and secondly improve how as a company we serve you. We do this by making appropriate use of the information.

Types of permissions 

For Brochure requests – where permission is given for future contact you are consenting to receive text and postal contacts.

For Keep Me Informed requests – where permission is given for future contact you are consenting to receive text and postal contacts.

For Test Drives requests – where permission is given for future contact you are consenting to receive text, voice and voicemail and postal contacts.

Using your information

This information will not be disclosed to anyone outside of the Ford Motor Company Group, its affiliated or associated companies, its agencies, dealers or licensees, and other companies with which Ford has arranged services for your benefit. It will be treated according to the standards set by English and European legislation on acceptable data retention and protection. Your information may be initially stored and processed inside or outside the European Union so long as that country has standards of data protection similar to those set in the European Union.

SMS Data

Our mobile services provider is required to be able to provide historic information data to local telecommunications regulators, mobile operators and authorities on request. This includes opt-in, opt-out, inbound message and outbound message, date and time, mobile phone number and network operator. This data is not available to Ford or its consumers. For further information and contact details please log onto the following sites;

For more information about OFCOM view the link below.

View the OFCOM site

For more information about PhonePay Plus view the link below.

View the PhonePay Plus site

Our mobile services provider also complies with the standards and rules set out by the Global Mobile Marketing Association (MMA), view the link below.

View the Global Mobile Marketing Association site

Contact Us

You have the right as an individual to find out what information we hold about you and make corrections if necessary; you also have the right to ask us to not use the information. We will make all practical efforts to respect your wishes. However we may be prevented from doing so by legislation, for example relating to health and safety or financial regulation (e.g. when dealing with Ford Credit).

For questions that are not covered in the FAQ section please mail your enquiry to:

Ford Motor Company
PO Box 2318
GLASGOW
G33 9DD
Use of Cookies on our WAP site

Cookies are only used in the process of Keep Me Informed, Test Drive and Brochure Requests. This is only so that we can keep a record of the session, no customer data is stored.

Charges

Text messages you send to the Ford shortcode will be charged at your standard network operator cost. You will also be charged your standard network WAP and download charges to access the WAP site and download any content. Text messages sent to you by Ford are free of charge

Browsing

To browse our WAP site and access the content you must have WAP access enabled on your phone and an appropriately capable handset (e.g. to support video content). Any downloaded content must not be used in any context that might be construed as defamatory or derogatory and may not be used for any commercial purposes without the written permission of Ford Motor Company Limited. Your network operator must also allow our content to be downloaded. If you are unsure please consult your mobile phone service provider before attempting to download the content. The Ford Motor Company Group, nor any of its agents, suppliers or consultants shall be liable or responsible in the event that you are unable to access the content, or for any difficulty in downloading it to, or accessing it on, your handset. For questions around content that has been downloaded to your handset please see our FAQ’s section.

Ford Motor Company Limited. Registered in England: No.235446, Registered Office: Eagle Way, Brentwood, Essex, CM13 3BW, England.

Cookies

At Ford, we use technologies like cookies, pixels, and local storage to make our websites easier to use and to tailor content to be more relevant for you. This guide is designed to explain, as clearly as possible, what cookies are; the purpose of those used on Ford websites; and what options you have to control or delete them – if you decide you want to.

What is a cookie?

Almost every website uses cookie technology. A cookie is a small file that saves Internet settings. It gets downloaded through a browser during the first visit to a website. When you next return to the site using the same device, the browser may check to see if a related cookie is present (i.e. containing the site name) and use the data inside the cookie to send back to the site. This allows sites to recognise that the browser has visited before and, in some cases, vary the content shown to reflect that.

The benefits of cookies

Some cookies are extremely useful, because they can make the experience more user-friendly when you come back to a website you’ve visited several times previously. Provided you use the same device and browser as before, they can, for example, remember your preferences, help us to know how you use our sites, and make the content shown more relevant to your interests and needs. None of the cookies used on our websites collect information that personally identifies you.

Below is a table showing the main cookies used on Ford websites, explaining where they appear and what they do.

Controlling and deleting cookies

If you want to change how a browser uses cookies, including blocking or deleting cookies from Ford websites (or any other website in fact) you can do so by changing the browser settings.

To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you each time a site wishes to save a cookie. It’s also easy to delete cookies that are already saved on your device by a browser.

The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use the Help function within it or alternatively you can visit http://www.aboutcookies.org which explains, step-by-step, how to control and delete cookies in most browsers.

Cookies used on all Ford applications
Cookie source Cookie Where the cookie appears Description
Addthis psc, uid, uit, uvc Cars pages, Car Promotions, Dealer Locator, Configure Vehicle, Request Test Drive, Request Brochure, View iBrochure, Keep Me Informed Request Gives you a more personalised sharing experience by allowing easy sharing to your favourite social networking sites, such as Facebook.
Atlas Solutions AA002, MUID Homepage, Cars pages (all subheadings), Dealer Locator, Request Test Drive, Request Brochure, View iBrochure, Keep Me Informed Request Helps us show you online adverts that are relevant to you, by tracking the adverts you have seen and reporting which you have clicked on.
Sophus3 TCID, TCSess, s3_ Homepage, Cars pages (all subheadings), Configure Vehicle, Request Test Drive, Request Brochure, View iBrochure, Keep Me Informed Request, Accident Management, Online Service Booking, eDialog, Accessories, LifeStyle, Current Promotions, and Value my Car All Pages Helps us count the number of visitors to our sites, measure how they use our sites in order to improve them and provide interactive services to those visitors.
Google Analytics __utma, __utmb,__utmc, __utmx, __utmxx, __utmz All pages, Request Test Drive, Request Brochure, Keep Me Informed Request Helps us improve the content on our sites, by giving us basic tracking information. For example, the number of times you have visited, which search engine you came from, and the keyword you used.
Omniture 1.s_cc
2.s_vi
3.s_sq
4.s_visit
5.ev_36_getval-
6.s_p_s_prop8-
Homepage, Cars pages (all subheadings), Dealer Locator, Configure Vehicle, Request Test Drive, Request Brochure, View iBrochure, Keep Me Informed Request, Accident Management Helps us to count the number of visitors to our sites and measure how they use our sites in order to improve them. They also check visitor IDs to keep users secure.
Adobe gt_uid Cars and Commercial Vehicles ‘Nameplate’ pages and Dealer Locator This cookie collects general information about the pages on "ford.co.uk" that you visit, including the vehicles viewed and dealers you select as 'favourite'. The information can be used by us to place content, including promotions, onto "ford.co.uk" which we believe you may find useful. The cookie is stored for up to 365 days.
Ford JSESSIONID Configure Vehicle, Keep Me Informed Request, Accident Management, Online Service Booking, Owners Services, Device connectivity and downloads This cookie keeps information about your browsing history for the duration of that session.
Psyma psyma_participation All pages This cookie allows us to avoid repeatedly showing you online surveys that you’ve already completed or rejected.
Ford FavoriteDealer Dealer Locator Stores your selected ‘favourite’ Ford dealer.
Ford noFlash All pages Stores whether your browser has a Flash player installed so you can view Flash content (animations etc). Deleting this will mean you will be prompted to install a Flash player every time a page loads containing Flash content.
Ford ford_mobile_sniffer
_forcefullsite
All mobile site pages This ensures that if you use a mobile device to access our sites, you’ll be shown a mobile-friendly version. Deleting this cookie will mean you see the desktop version of our site and may have a limited experience.
Ford isOwnerAuthenticated Owners Services If you are accessing the Owners Services section of our site, this cookie stores whether you are logged in or not. It keeps this information until the end of your visit.
Ford ford_engine_fullsite
_cookietimer
All pages Stores whether we have alerted you to the use of cookies on our websites.
Bing (Microsoft) ASP.Net_SessionId Online Service Booking, Dealer Locator This stores information related to mapping functionality.
NetMining   All pages Tracks your behaviour on our sites, so we can show you more relevant content.
Media Innovations Group id, mdata, OAX, NSC_fo1efm_qppm_iuuq Homepage The various online ad tracking cookies help us show you online adverts relevant to you. They track the adverts you have seen, those you have clicked on, and the pages you have visited on our site afterwards.
SiteMeter ug Homepage, Request Test Drive, View iBrochure, Request Brochure, Keep Me Informed Request, eDialog
Tribal Fusion ANON_ID Homepage
YieldManager bh, uid Homepage, Request Brochure, Request Test Drive, Keep Me Informed Request, eDialog
Adjug AJUserGUID Dealer Locator
comScorem Inc UID, UIDR Homepage, Request Test Drive, View iBrochure, Request Brochure, Keep Me Informed Request, eDialog
Xgraph _xguid Cars
AppNexus anj, uuid2, sess Cars (all subheadings), View iBrochure
Special Media ug Cars (all subheadings)
M6D vstcnt  
ContextWeb V, cwbh1 Cars (all subheadings), Dealer Locator
Adform C, cid, uid Request Test Drive, View iBrochure, Keep Me Informed Request, Request Brochure, eDialog